Posted on April 22nd, 2020
Filed under: Music News — Karl Olson @ 2:14 pm
However, the notable thing I tried with this was specifically releasing each song as a single on all of the streaming and download services first before releasing the album to the general public (my Bandcamp subscribers received the whole project way early!) My guess was it’d be some kind of improvement over the traffic dropping a whole album normally does as it’s an excuse to push every song through the social media, Spotify Release Radar and so on. It’s the maximum possible free surface area for attention I figured.
The result? 14% more lifetime plays from the start for the release over Variable Undefined from last year, and that’s without any reviews to back it up. To be fair, the lack of YouTube and Google Play pushes for those single releases due to on-going, widespread issues between my distributor and those platforms might account for some of this. However, 14% is enough more plays that I doubt it was just that. I won’t say it’s for everyone, but I think for me, it’s the move going forward: all singles, then an album.
That said, that project is not the only new music I’ve had on the go recently. I dropped Query Timeout (another Drum n’ Bass LP and those by the way are sticking to album drops). I also quickly produced an EP for my buddy Steve from Death*Star based on ancient unreleased beats of mine I’d given him years ago and concepts he sourced in a contest. Lastly, I have an entry up for Mega64’s theme song contest for their temporary extra podcast, Mega64antine.
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