Genre vs. Scene vs. Hobby: Redux Final Z

Posted on July 23rd, 2020

Filed under: Music News — Karl Olson @ 2:34 am

An internet acquaintance of mine tweeted the following video with a quick nope, which I generally agreed on…

…however, after watching the video and finding the points and issues to be mostly agreeable and too familiar (probably because I’ve been doing this whole internet music hobby thing in various scenes and genres since the dial-up era,) I wrote a big effort post about what Anime Rap (and Nerdcore, and any other thematic content-based scene that’s not sonically distinct enough to be a sub-genre) is/isn’t relation to genres in the video’s comments, and after realizing that was a clean 700+ words, and knowing I don’t blog enough, I’ve done the ol’ copy/pasta with some polishing here, if I only because I bet in another ten years the same questions will arise again for who knows what future scene, and I want to just paste a link in future when that happens. Maybe for V-Tuber Rap or TikTokCore or whatever else the future holds:

tl;dr: I agree with the video generally, but I’ll talk more on it because I’m washed & old AF by rap standards, so I have seen some things including history repeating, and I want to see anime rap win.

I think there’s an important middle ground on what Anime Rap is that’s between “legit genre” and “something fun,” and that is that it’s a defined scene with specific thematic content, but sonically isn’t different than most Rap/HipHop. At least it doesn’t have to be any more different than is a fit a for a given artist. That aspect of Anime Rap is actually totally to it’s advantage. Even 90’s Gangsta Rap was more scene than distinct genre, if only because Puffy & Dre had some very divergent sonic choices, and both produced for more pop artists as well (suggesting theme rather than sound was the connective tissue, which suggests a musical scene.) However, since Anime Rap is more scene than genre, that means the limits on it are, as noted in the video, on the artists, and it’s not just on mainstream artists borrowing the aesthetic. There’s nothing keeping an Anime Rap song from being as catchy and popular as a mainstream rap song, but that’s much more about Anime Rap artists themselves networking outside of their scene while also building their scene, which was touched on in the video, but I want to stress it here.

That internal building is important because the more anime rappers network and build a central gravity, the easier it is to build the reputation of the Anime Rap scene outside of it. A strong internal scene lets folks bounce things off each other before release, helps recommend reliable producers, managers and promoters, gets videos made, gets local promo done faster and better, passes opportunities to each other when they aren’t an immediate fit for whoever was offered it initially, and helps big up the folks internally who are driven to succeed and put the best foot forward such that the folks who are still levelling up can hang back and get good while the banner is carried high by folks who can deliver. With that locked down, the easier is for Anime Rap talent to fill a bar, then a club, then a con, then a tour, etc. because the scene, the brand is strong, even if the “genre” and “sound” aren’t their own draw. That scene branding even makes it easier to sell merch online, at shows and in artist alleys. And to be fair, the video gets at that point with the music video thing, but it’s broader than just that; it’s just the visible example – one part of a whole of music as career rather than hobby that pays for itself.

That internal building is also crucial because yeah, big artists will bite at whatever aesthetic is hot from the top down, but they’ll rarely bring anyone up, sometimes especially because a scene can be seen as too niche, and they’re aiming broadly because A&Rs are on them to do so. It bites to see history repeat and to see today’s big artists pass over Anime Rap as they did when everyone started sampling 8-bit stuff in the mainstream during the mid/late-00s, half a decade or more after Nerdcore and Chiptunes folks were doing it from a more heartfelt place. However, rather than worrying about a lucky chance from above, build something so visible from below that ignoring it looks out of touch.

To be fair, I’m already seeing all that with today’s Anime Rap scene and it’s many sub-fragments. Y’all are working together in exactly the ways that turn “something fun” into an important, vibrant scene, sonic distinction worth a sub-genre or not. Lively, talented scenes like that draw in attention over time, and those bigger opportunities start to come along one by one. Now, that can take years to build, maybe more so when it’s not a full time job, but the transition can be gradual yet happen so long as that’s the goal of the artists in the scene. It doesn’t have to be a day job from the jump to be serious – it just has to be a goal on the vision board or whatever to be serious and something that you’re taking conscious steps towards.

Go forth and become legends. Don’t sweat the labels of genre or novelty. Real recognizes real and all that.

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Some Limited Edition Flavour

Posted on July 3rd, 2020

Filed under: Music News — Karl Olson @ 6:38 am

Yes, another free Drum n’ Bass LP, Limited Edition Flavour. Now live on my bandcamp, which until July 5th has a 95% off everything code, “95off”.

Also on Spotify, iTunes-Apple Music, Tidal, Google and more.

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Breaks on Breaks

Posted on June 23rd, 2020

Filed under: Music News — Karl Olson @ 6:15 pm

So, I dropped a new Drum n’ Bass album, Xerostep, earlier this month on various platforms including Spotify, Apple Music, Google Play and YouTube:

And I will be wide releasing another Drum n’ Bass album, Limited Edition Flavor, at the start of July, so you can either pre-save it, or subscribe to my Bandcamp to get it right now. I also have some more Anime Rap/Otakucore Drill on deck, the first taste of which I’ve already released:

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Serial Experimental Releases: My New LP & More

Posted on April 22nd, 2020

Filed under: Music News — Karl Olson @ 2:14 pm

I have a new album out on Bandcamp, Just You Wait And See. It’s also on Spotify, Amazon, iTunes, Tidal, Deezer, Napster, and YouTube (despite issues with automatic generation) too!

However, the notable thing I tried with this was specifically releasing each song as a single on all of the streaming and download services first before releasing the album to the general public (my Bandcamp subscribers received the whole project way early!) My guess was it’d be some kind of improvement over the traffic dropping a whole album normally does as it’s an excuse to push every song through the social media, Spotify Release Radar and so on. It’s the maximum possible free surface area for attention I figured.

The result? 14% more lifetime plays from the start for the release over Variable Undefined from last year, and that’s without any reviews to back it up. To be fair, the lack of YouTube and Google Play pushes for those single releases due to on-going, widespread issues between my distributor and those platforms might account for some of this. However, 14% is enough more plays that I doubt it was just that. I won’t say it’s for everyone, but I think for me, it’s the move going forward: all singles, then an album.

That said, that project is not the only new music I’ve had on the go recently. I dropped Query Timeout (another Drum n’ Bass LP and those by the way are sticking to album drops). I also quickly produced an EP for my buddy Steve from Death*Star based on ancient unreleased beats of mine I’d given him years ago and concepts he sourced in a contest. Lastly, I have an entry up for Mega64’s theme song contest for their temporary extra podcast, Mega64antine.

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Another Great Review for Variable Undefined

Posted on January 24th, 2020

Filed under: Music News — Karl Olson @ 10:44 pm

Nerdazine has also reviewed my latest Nerdcore album, and while they’re not saying it’s perfect, they also compared my work to a lot of great artists whose I enjoy, and so I’m feeling pretty good about it. Read it over yourself, and be sure to keep up with Nerdazine on Twitter too.

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First Review For Variable Undefined

Posted on January 21st, 2020

Filed under: Music News — Karl Olson @ 10:05 am

(Long time friend & some time collaborator) Steven Kelsey has started a YouTube channel and media critique blog centered around Nerd/fandom culture, specifically the oft under-served music segment of that culture, and it also thankfully eschews the grouchy, “internet shoutman”, hyper-parasocial aesthetic all too many independent critique outlets now employ in favor something more grounded and authentic.

To launch the album review portion of that project, he took on dissecting my latest album Variable Undefined. I think he did an excellent job of breaking down my record, taking time to ask me questions to clarify my intent without robbing every metaphor I bury on the record of it’s mystery. Yes, it helps that he was very receptive to my work here (something I’d imagine our friendship plays into as much as his willingness to listen to try new things,) but on the whole, I hope my listeners don’t just watch and read this review, but also subscribe to his channel. I can tell from how he talks about my record that he absolutely has the chops to critique any media work, and that he’s going to use that insight to really contribute to and grow the discourse around this scene in a way other blogs and channels have yet to fully capitalize on. I’m honored that I could be the first step down that path.

Nerd Music in Judgment Episode 1: Variable Undefined by Ultraklystron

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New Album & A Podcast Conversation

Posted on December 15th, 2019

Filed under: Music News — Karl Olson @ 8:49 pm

My final album of the 2010s, Variable Undefined

Also available via: Spotify, YouTube, Apple Music, Amazon, Tidal and everywhere in this link.

Not coincidentally, I also just did an interview on MC Lars’ Podcast, which I’ve embedded below but which is also on all major services. I talk about my process, my feelings on being a hobbyist more than a professional regarding music, my reticence towards embracing the modern parasocial path towards a wider audience, on learning to be an art burner the hard way, a little about Nerdcore history, too much about anime and on my admiration for all the people who found a better lane to blend otaku culture and rap culture than I did. Please, take a moment to listen to it when you have a chance, and be sure to subscribe to MC Lars’ podcast and patreon:

PS: Here’s my final instrumental album of the 2010s, which I forgot to blog about the wide release of. It’s called Guttersnipe’s Grimoire and it’s pure Drum n’ Bass:

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A couple more LPs

Posted on April 20th, 2019

Filed under: Music News — Karl Olson @ 12:32 pm

Both instrumental releases, but very different eras of my work.

1. Contemporary Vintage. A Drum n’ Bass LP that I started writing while in the Narita Airport Tully’s Coffee waiting to fly back to Canada, it’s 10 more energetic jams that range from super aggro to almost chill despite never falling below 170bpm. Check it out on Bandcamp, Spotify, Apple Music, Google Play, Amazon and Youtube:

2. Brobdingnagian Brimborion. Over the years I’ve done a lot of remixes for other artists, and the ones I’ve done for rappers tend to be such dramatic re-imaginings they can stand on their own as instrumentals because I didn’t use anything but the vocals from the original track. Thus, I’ve compiled 29 of those instrumentals spanning a decade and a half of work. Again, check it out on Bandcamp, Spotify, Apple Music, Google Play, Amazon and YouTube:

PS: You could be listening to one more new release right now plus some forever exclusive content if you subscribe to my Bandcamp. It’s like Patreon but for music, and also annual so less money goes to fees.

PPS: Bonus cover!

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Kintsugi

Posted on January 9th, 2019

Filed under: Music News — Karl Olson @ 1:03 am

So, my new album, Kintsugi, is out. It’s kind of a lot like my self-titled album from last year in some ways. In others, it’s probably unlike anything else I’ve released. I really don’t know what I’ll do vocally after this one at the very least. This was a fusion of the synth pop/alternative rock album I’d thought about doing almost as long as I’d thought about doing Nerdcore Hiphop, and of much more recent material and more modern genre aesthetics generally. I’d written a lot of music and lyrics I didn’t have the right production style for yet I guess. It’s kind of a project I’ve put a lot of effort into by virtue of nudging it along occasionally for years, but also one I’ve not put much effort into because I specifically recorded the vocals as briskly as I could rather than trapping myself in much second guessing or over-polishing. Rather, the effort was, after years of over thinking it and not killing my darlings, finishing it as fast my voice would let me. It’s weird, like me. Hopefully, a few folks enjoy it.

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You Could Be Listening Already

Posted on December 9th, 2018

Filed under: Music News — Karl Olson @ 12:00 pm

If you had already jumped on my $5 a year sale to subscribe to my music (including lossless downloads of everything I’ve released on bandcamp,) you would already be listening to my latest vocal release, Kintsugi. It’s basically the long over due Electronica Pop EP I’ve been playing with since before I even released the first Romance Language LP. Material that spans over a decade & a half. It goes wide release on January 9th, 2019, but if you want in early while locking in all the new releases I do for the next year for only $5, now is the time.

Alternately, I just need at least 10 people to leave my albums loop playing on Spotify or the streaming service of their choice 24/7. It all works out 😀

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